{"title":"Selle Italia","description":null,"products":[{"product_id":"selle-italia-flite-1990-l1-road-mtb-bike-seat-saddle-black","title":"Selle Italia Flite 1990 Titanium Seat - L1","description":"Flite 1990. The timeless saddle, synonymous with glamour\u003cbr\u003eThe cult saddle of the lightweight world meets passion for a timeless classic. Inextricably linked to the memories, dreams, victories and emotions of a bygone era. A saddle synonymous with glamour, style and sophistication. Because good things never fade.\u003cbr\u003eCategory: Classic\u003cbr\u003eRail: Titanium Ø7\u003cbr\u003eDimensions: 146x280 mm\u003cbr\u003eWeight: 230 g","brand":"Selle Italia","offers":[{"title":"Default Title","offer_id":31756693078112,"sku":"SE0SIT0094","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0120\/9522\/5952\/products\/flite_1990_blk.jpg?v=1579814894"},{"product_id":"selle-italia-lady-gel-flow-seat-manganese-l2","title":"Selle Italia Lady Gel Flow Seat - Manganese - L2","description":"Designed to meet the specific needs of female riders, the Lady Gel Flow offers the perfect combination of high performance and extreme comfort.\r\nGel Flow: The special Gel Flow anatomic cut-out provides excellent comfort to “soft tissue” areas by offering greater flexibility at the front of the saddle. Combined with a thin layer of silicon gel it absorbs all road vibrations.\r\nLeather: Cover material in full-grain leather.\r\nExtra Padding: Increased padding to ensure durable riding positioning for long distances and provides the rider with protection against skin inflammation.\r\nShock Absorber: Absorption system between the shell and the rail that highly reduces road shocks and vibrations.\r\nManganese Rail: Tubular structure in Cromoly and Manganese alloy. Light and flexible at the same time, ø 7 mm.\r\nRail: Manganese Tube Ø7 mm\r\nDimensions: 160x262 mm\r\nColour: Black\r\nWeight: 280 g approx\r\n","brand":"Selle Italia","offers":[{"title":"Default Title","offer_id":31757450739808,"sku":"SE0SIT0148","price":79.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0120\/9522\/5952\/products\/301b422e2ad55f648e93442b134fd58a.jpg?v=1579838399"},{"product_id":"selle-italia-donna-seat-fec-l2","title":"Selle Italia Donna Seat - FEC - L2","description":"\u003cp\u003e\u003cstrong\u003eThe new Donna comes to guarantee a nice riding experience to the female community, in total comfort and in full compliance with the woman's needs. \u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGel Flow: \u003cbr\u003e\u003c\/strong\u003eThe special Gel Flow anatomic cut-out provides excellent comfort to “soft tissue” areas by offering greater flexibility at the front of the saddle. Combined with a thin layer of silicon gel it absorbs all road vibrations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDuro-Tek: \u003cbr\u003e\u003c\/strong\u003eTechnical cover material that guarantees a strong and durable lifetime.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExtra Padding: \u003cbr\u003e\u003c\/strong\u003eIncreased padding to ensure durable riding positioning for long distances and provides the rider with protection against skin inflammation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFec Alloy Rail: \u003cbr\u003e\u003c\/strong\u003eHigh strength and flexible carbon-iron steel alloy, ø 7 mm.\u003cbr\u003e\u003cbr\u003eDimensions: 160x262 mm \u003cbr\u003eColour: Black \u003cbr\u003eWeight: 345 g approx\u003c\/p\u003e","brand":"Selle Italia","offers":[{"title":"Default Title","offer_id":31757450805344,"sku":"SE0SIT0129","price":43.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0120\/9522\/5952\/products\/6cd890d256bfb018a988787d45a4cbd2.jpg?v=1579838416"},{"product_id":"selle-italia-sport-gel-flow-seat-fec-s2","title":"Selle Italia Sport Gel Flow Seat - FEC - S2","description":"The Sport Gel Flow is the ultimate embodiment of the spirit of Selle Italia, offering high-level performance even to occasional riders for whom time on the bike can be scarce. The Sport Gel Flow strikes the perfect balance between sporty design and total comfort, the best way to enhance your riding experience.\r\nDuro-Tek: Technical cover material that guarantees a strong and durable lifetime.\r\nExtra Padding: Increased padding to ensure durable riding positioning for long distances and provides the rider with protection against skin inflammation.\r\nGel Flow: The special Gel Flow anatomic cut-out provides excellent comfort to “soft tissue” areas by offering greater flexibility at the front of the saddle. Combined with a thin layer of silicon gel it absorbs all road vibrations.\r\nFec Alloy Rail: High strength and flexible carbon-iron steel alloy, ø 7 mm.\r\nDimensions: 140x270 mm\r\nColour: Black\r\nWeight: 330 g approx\r\n\r\n\r\n\r\n","brand":"Selle Italia","offers":[{"title":"Default Title","offer_id":31757450936416,"sku":"SE0SIT0130","price":36.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0120\/9522\/5952\/products\/sport_gel_flow1.jpg?v=1579838448"},{"product_id":"selle-italia-smootape-corsa-handlebar-tape","title":"Selle Italia SmooTape Corsa Handlebar Tape","description":"The smooth bar tape made from EVA and cork delivers utter comfort and total safety, making for an easy firm grip under any cycling conditions.\r\nAsymmetrical hollowing makes for a smooth overlap and keeps vibrations to an absolute minimum.\r\nEasy to clean and replace, and ultra-tough.\r\nCORSA Smootapes are available in 5 different colours.\r\n\r\nPlease select colour above.\r\n","brand":"Selle Italia","offers":[{"title":"White","offer_id":31757495435360,"sku":"HBTSEL0009","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"Red","offer_id":31757495468128,"sku":"HBTSEL0010","price":4.99,"currency_code":"GBP","in_stock":true},{"title":"Purple","offer_id":42510253523106,"sku":"HBTSEL0012","price":4.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0120\/9522\/5952\/products\/smoo_corsa_red.jpg?v=1579842760"},{"product_id":"selle-italia-max-flite-gel-superflow-seat-t1316-l3","title":"Selle Italia Max Flite Gel SuperFlow Seat - T1316 - L3","description":"\u003cp\u003eThe technology of the MAX Flite Gel SuperFlow builds on the features of the MAX range to maximise rider comfort for the optimal riding experience on and off road.\u003cbr\u003eSuperFlow: The SuperFlow technology drastically reduces all physical limitations caused by prolonged pressure in the perineal area, especially for long distances. It allows an optimal and so comfortable riding positioning.\u003cbr\u003eFibra-Tek: Technical microfiber cover material that guarantees a strong and durable lifetime at a very low weight.\u003cbr\u003eExtra Padding: Increased padding to ensure durable riding positioning for long distances and provides the rider with protection against skin inflammation.\u003cbr\u003eShock Absorber: Absorption system between the shell and the rail that highly reduces road shocks and vibrations.\u003cbr\u003eTI 316 Rail: Rail increased by up to 25% resistance and durability and reduced by 15% weight compared with traditional rails, ø 7 mm.\u003cbr\u003eDimensions: 146x290 mm\u003cbr\u003eColour: Black\u003cbr\u003eWeight: 330 g approx \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Selle Italia","offers":[{"title":"Default Title","offer_id":31757545701472,"sku":"SE0SIT0146","price":134.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0120\/9522\/5952\/products\/max_flite_gel_sflow1.jpg?v=1579845563"},{"product_id":"selle-italia-diva-gel-superflow-seat-ti-316-l3","title":"Selle Italia Diva Gel SuperFlow Seat - Ti 316 - L3","description":"\u003cp\u003eThe Diva Gel Superflow is a model designed and produced according to the needs of the female audience. A saddle that, thanks to the presence of gel in the padding, ensures high levels of comfort without neglecting performance.\u003cbr\u003eShock Absorber - Absorption system between the shell and the rail that highly reduces road shocks and vibrations.\u003cbr\u003eFibra-Tek - Technical microfiber cover material that guarantees a strong and durable lifetime at a very low weight.\u003cbr\u003eExtra Padding - Increased padding to ensure durable riding positioning for long distances and provides the rider with protection against skin inflammation.\u003cbr\u003eTI316 Rail - Rail increased by up to 25% resistance and durability and reduced by 15% weight compared with traditional rails, dia 7 mm.\u003cbr\u003eSuperFlow - The SuperFlow technology drastically reduces all physical limitations caused by prolonged pressure in the perineal area, especially for long distances. It allows an optimal and so comfortable riding positioning.\u003cbr\u003e\u003cbr\u003eRail: TI 316 Tube Ø7\u003cbr\u003eDimensions: 152x270mm (L3)\u003cbr\u003eWeight: 285g (L3)\u003c\/p\u003e","brand":"Selle Italia","offers":[{"title":"Default Title","offer_id":35422929813666,"sku":"SE0SIT0149","price":98.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0120\/9522\/5952\/products\/diva_gel_superflow_blk1.jpg?v=1596113970"},{"product_id":"selle-italia-model-x-superflow-greentech-seat-l3-black","title":"Selle Italia Model-X SuperFlow Greentech - Seat - L3","description":"Designed with our future in mind, the Model X is made with an entirely green process that doesn't compromise on quality or performance.\u003cbr\u003eChoose an environmentally friendly saddle with the Model X. It's a 100% sustainable product that's made without the use of any glue, thanks to the Greentech technology. It's an entirely Made in Italy process that helps reduce CO2 emissions. The wave-shape of the saddle supports your on long rides, allowing you to focus on the road ahead. Gel padding and Superflow cut-out make this an incredibly comfortable saddle. Future rides green.\u003cbr\u003e\u003cbr\u003eWaved: Waved saddles are suggested for Static Riders or individuals who have a Posterior Pelvic Tilt.\u003cbr\u003eSuperflow: The Superflow technology drastically reduces all physical limitations caused by prolonged pressure in the perineal area.\u003cbr\u003eFec Alloy Rail: High strength and flexible carbon-iron steel alloy, ø 7 mm.\u003cbr\u003eGreentech: Patented manufacturing method that creates a sustainable product that is 100% recyclable, generates no waste and uses no harmful materials.\u003cbr\u003eFlex Control: Differentiated elastic module inside the shell which allows to improve the resistance of the product and to ensure the right flexibility by improving comfort.\u003cbr\u003e\u003cbr\u003eTechnical Specifications\u003cbr\u003eDimensions: 145 x 245 mm\u003cbr\u003eRail: Fec Alloy Tube Ø7 mm\u003cbr\u003eIntended use: Road\u003cbr\u003eFamily: Model X\u003cbr\u003eColour: Black\u003cbr\u003eWeight: 315 g","brand":"Selle Italia","offers":[{"title":"Default Title","offer_id":42773394489506,"sku":"SE0SIT0152","price":27.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0120\/9522\/5952\/products\/model_x_sflow_blk_n1.jpg?v=1670597452"},{"product_id":"selle-italia-novus-evo-boost-super-flow-seat-manganese-l3","title":"Selle Italia Novus EVO TM Boost Super Flow Seat Manganese - L3","description":"\u003cp\u003eWith a waved shape and Superflow technology, the Selle Italia Novus Evo Boost Superflow Saddle is the perfect evolution of comfort and performance for your road bike.\u003cbr\u003eDeveloped for the rigors of road cycling, this versatile saddle features durable FEC alloy rails, so you can benefit from its high-strength and flexibility on every ride. Selle Italia has also equipped this model with a waved shape, which delivers greater stability and support as you clock up the miles on the road.\u003cbr\u003eAnother highlight is this version is kitted out with the renowned Superflow technology that uses its central cut-out zone to relieve any pressure or strain from around your perineal area. This makes it a great choice of upgrade for riders who enjoy going the extra distance, with excellent comfort and support on every mile.\u003cbr\u003e\u003cbr\u003eTECHNOLOGIES:\u003cbr\u003eSUPERFLOW: The Superflow central cut-out allows you to release the pressure from the central area and benefit from greater comfort when pedalling.\u003cbr\u003eFEC-ALLOY: High strength and flexible carbon-iron steel alloy, ø7 mm.\u003cbr\u003eFLEX CONTROL: Special shell made by two components with different flexibility that ensure maximum comfort and a greater resistance of the saddle.\u003cbr\u003eSOFT-TEK: Special polyurethane cover guarantees high levels of comfort.\u003cbr\u003eWAVED: Waved saddles are suggested for Static Riders or individuals who have a Posterior Pelvic Tilt.\u003cbr\u003ePadding: Comfort\u003cbr\u003eShape: Flat\u003cbr\u003eSize L 248 x 145mm\u003c\/p\u003e","brand":"Selle Italia","offers":[{"title":"Default Title","offer_id":44871682424994,"sku":"SE0SIT0160","price":82.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0120\/9522\/5952\/files\/novus_boost_sf_mangl3_1.jpg?v=1724937029"},{"product_id":"selle-italia-novus-evo-boost-super-flow-endurance-seat-manganese-l3-black","title":"Selle Italia Novus EVO Boost Super Flow Endurance Seat Manganese - L3 - Black","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNOVUS BOOST EVO ENDURANCE TM SUPERFLOW COMFORT AND PERFORMANCE EVEN FOR LONG DISTANCES\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFEATURES:\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eSUPERFLOW: Superflow central hole to ensure adequate pressure relief from the perineal area and ensure greater comfort while pedalling\u003c\/li\u003e\n\u003cli\u003eLIGHT GEL: The 'Light Gel' insert inside the padding ensures maximum comfort on any terrain\u003c\/li\u003e\n\u003cli\u003eWAVED SHAPE: Wavy shape to help give greater stability in the saddle and better support to the ischial bones, even for long periods of time\u003c\/li\u003e\n\u003cli\u003eCHASSIS: Manganese Tube 7 mm\u003c\/li\u003e\n\u003cli\u003eDIMENSIONS: 145x245 mm\u003c\/li\u003e\n\u003cli\u003eWEIGHT: 242g\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Selle Italia","offers":[{"title":"Default Title","offer_id":45053865296034,"sku":"SE0SIT0159","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0120\/9522\/5952\/files\/novus_evo_b_sf_end_mg1.jpg?v=1730907998"},{"product_id":"selle-italia-lady-gel-flow-seat-manganese-s2-black","title":"Selle Italia Lady Gel Flow Seat - Manganese - S2 - Black","description":"\u003cul\u003e\n\u003cli\u003eDesigned to meet the specific needs of female riders, the Lady Gel Flow offers the perfect combination of high performance and extreme comfort.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eTECHNOLOGY:\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eFibra-Tek: Light and durable, functional microfibre\u003c\/li\u003e\n\u003cli\u003eExtra Padding: Optimized padding for lasting comfort on long distances and protection against skin irritation.\u003c\/li\u003e\n\u003cli\u003eGel Flow: The anatomic design with gel coating ensures first-class comfort and flexibility in the central saddle area. Besides, it absorbs vibrations from the ground.\u003c\/li\u003e\n\u003cli\u003eShock Absorber: Special system between saddle shell and frame, absorbing vibrations from the ground.\u003c\/li\u003e\n\u003cli\u003eManganese Rail: Saddle rail made from cromoly-manganese alloy Lightweight and flexible ( diam. 7 mm)\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eID Match category: S2\u003c\/li\u003e\n\u003cli\u003eWidth: 135 mm\u003c\/li\u003e\n\u003cli\u003eLength: 262 mm\u003c\/li\u003e\n\u003cli\u003eWeight: 300 g\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Selle Italia","offers":[{"title":"Default Title","offer_id":45086947541154,"sku":"SE0SIT0162","price":79.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0120\/9522\/5952\/files\/lady_gf_mang_s2_1.jpg?v=1732282887"},{"product_id":"selle-italia-novus-evo-tm-boost-super-flow-gravel-seat-manganese-l3","title":"Selle Italia Novus EVO TM Boost Super Flow Gravel Seat Manganese - L3","description":"\u003cp\u003eTaking the classic Novus road saddle and improving it with gravel-specific created the performance and comfort-focused Novus Boost Evo Gravel TM Superflow. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWAVED\u003c\/strong\u003e \u003cbr\u003eWaved saddles are suggested for Static Riders or individuals who have a Posterior Pelvic Tilt. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSUPERFLOW\u003c\/strong\u003e \u003cbr\u003eThe Superflow technology drastically reduces all physical limitations caused by prolonged pressure in the perineal area. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCARBON POWERED\u003c\/strong\u003e \u003cbr\u003eShell made with carbon composite and high grade nylon polymer. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMANGANESE RAIL\u003c\/strong\u003e \u003cbr\u003eTubular structure in Cromoly and Manganese alloy. Light and flexible at the same time, ø 7 mm. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSOFT-TEK\u003c\/strong\u003e \u003cbr\u003eSpecial polyurethane cover guarantees high levels of comfort. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eEXTRA PADDING\u003c\/strong\u003e \u003cbr\u003eIncreased padding to ensure durable riding positioning for long distances and provide the rider protection against skin inflammation. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSHOCK ABSORBER\u003c\/strong\u003e \u003cbr\u003eAbsorption system between the shell and the rail that highly reduces road shocks and vibrations. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSPECIFICATIONS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRail Manganese Tube Ø7 mm\u003c\/li\u003e\n\u003cli\u003eIntended use Gravel\u003c\/li\u003e\n\u003cli\u003eFamily Novus\u003c\/li\u003e\n\u003cli\u003eDimensions 145 x 245 mm\u003c\/li\u003e\n\u003cli\u003eWeight 242g\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Selle Italia","offers":[{"title":"Default Title","offer_id":45386362519714,"sku":"SE0SIT0165","price":99.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0120\/9522\/5952\/files\/novus_evo_tm_b_gravel1.jpg?v=1743513552"},{"product_id":"selle-italia-novus-evo-tm-boost-super-flow-x-cross-seat-manganese-l3","title":"Selle Italia Novus EVO TM Boost Super Flow X-Cross Seat Manganese - L3","description":"\u003cp\u003eTackle the gnarliest XC trails with ease with the feature-packed and reliable Novus Boost Evo X-Cross TM Superflow. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eWaved\u003c\/strong\u003e: Waved saddles are suggested for Static Riders or individuals who have a Posterior Pelvic Tilt.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eSuperflow:\u003c\/strong\u003e The Superflow technology drastically reduces all physical limitations caused by prolonged pressure in the perineal area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eCarbon Powered:\u003c\/strong\u003e The Superflow technology drastically reduces all physical limitations caused by prolonged pressure in the perineal area.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eManganese Rail:\u003c\/strong\u003e Tubular structure in Cromoly and Manganese alloy. 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